Bluebell Bridal

Bluebell Bridal opened in Melbourne in 2012 with a vision to provide a new, modern experience that reflected the desires and imagination of today’s bride.


Focused on service and excellence, bridal fashion has expanded to not only reflect the tradition that is wedding your loved one, but ensuring you truly look and feel the person you are; cool, modern and radiating a loving strength. Bluebell Bridal, with this vision in mind, has committed to searching for new and up and coming designers who align themselves with this appeal.


Bluebell Bridal brides aspire to be the very best version of themselves and for their special day the aim is to find that gorgeous gown to match who they truly are.


The Bluebell Bridal salon – an incredible New York-style loft located in Pawson House, situated in the “Paris Quarter” in the heart of Melbourne, has been designed to ensure your gown shopping experience is nothing but a beautiful journey to remember, as it should be, for one of the most important garments you shall ever wear.


Their highly trained stylists are dedicated to providing the best experience at every stage of your bridal gown buying experience,  from gown selection to final fitting. Their unique gowns are sourced exclusively, each with their own voice but complementary to a modern bridal aesthetic.


The Bluebell Bridal experience is for the bride who doesn’t identify with the mainstream aesthetic, but who seeks an organic, comfortable and easy alternative to dress shopping for their big day. Their brides are looking for quality-made, hard to find, unique, designs. You’ll find fashion-forward, comfortable designs, without having to weed through racks and racks of gowns, whilst receiving a personalised experience with your very own stylist to ensure the style, fit and aesthetic tick all the boxes.


This devoted team doesn’t underestimate how important your wedding day is, and how crucial it to is partner with dedicated people who love what they do. The team loves every aspect of bridal and helping making dreams come true for their brides in a supportive and intimate setting, joining brides on their  journey in a true partnership to ensure they will look and feel their very best on their special day.


For easy elegance, a brilliant experience and a gown that will wow – Bluebell Bridal is the one.


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