Lucy Jones founded luvluc on Victoria’s Surf Coast where she creates contemporary floral designs out of her Anglesea studio, inspired by the beauty of her natural surroundings and a lifelong passion for flowers and making things.


luvluc celebrates the merging of thoughtful and fresh design with flowers and precious metals and stones.


When it comes to luvluc’s stunning floral designs, Lucy focuses on creating unexpected and refreshing combinations and palettes that challenge the norm. Her bold and unstructured style evokes a sense of surprise and joy in her clients who are excited to see the concepts she designs especially for them.


Naturally, her jewellery designs embrace the organics shapes found in coastal landforms, each creation revealing its distinctly earthy roots and are destined to become a treasured piece.


Each luvluc design is handcrafted using the highest quality materials (fresh flowers and precious metal), carefully and thoughtfully selected and locally sourced in line with a strong commitment to sustainable and ethical practices.


By offering both contemporary floral designs as well as jewellery luvluc provides convenience and a consistent style if you’re planning a special occasion and her wedding flowers and wedding bands are a signature luvluc combo. From their unsurpassed attention to detail and interpersonal skills when working closely with clients, you couldn’t be in better hands.


Whether celebrating big moments, small moments, milestones, or everyday life and love, luvluc offers a highly personalised experience and bespoke designs that make you feel special and send a heartfelt message of hope or support or care or remembering or healing. And of  course, love.

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