
Melbourne label Baaby has released its debut bridal collection, and it is undoubtedly going to make a statement. Perfect for the fashion-conscious, intentional bride, this collection embodies whimsical and impactful pieces.
Every gown is hand-made in Melbourne from 100% silk, chosen for its structure, longevity, and its ability to hold a shape year after year. These are pieces built to be kept: artisanal, subtly theatrical, and created to outlast a trend cycle.
Photographed inside the Johnston Collection in East Melbourne, this carefully curated collection moves between dreamlike and statement-making, romantic and architectural.
“As both a designer and maker, I wanted to create artisanal yet timeless gowns; heirloom pieces with a contemporary point of view,” says the founder and designer, the talented Amelia Mercoulia.

















Gowns from $950 to $2,590, made to order in Melbourne.
Dresses & gowns: Baaby
Photography: James Cunningham
Model: Charlotte Hamilton
Florist: Soya Florist
HMU: Stefania De Lecci
Venue: The Johnston Collection
For more bridal fashion inspiration, see our style guide.
Every gown is hand-made in Melbourne from 100% silk, chosen for its structure, longevity and ability to hold a shape.
Baaby is founded and designed by Amelia Mercoulia, a Melbourne-based designer and maker.
Yes. Baaby is a considered alternative to fast fashion: every gown is hand-made in Melbourne from 100% silk, a natural, long-lasting fibre, and designed as an heirloom piece to be kept and re-worn rather than discarded after a season.