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Amélie George Bridal

Designing timeless, and effortlessly beautiful bridal pieces, the AMÉLIE GEORGE brand personifies the modern day bride.


The AMÉLIE GEORGE story began in 2018. With over twenty years of combined experience in luxury fashion marketing and bridal industries, founders Ali and Sarah realised there was a gap in the marketplace for modern wedding accessories that didn’t expire with short-term trends.


For Ali and Sarah, designing pieces to be worn on one of the most special days in a woman’s life is an unimaginable honour.  They are constantly humbled to see their beautiful real brides don their designs and bring passion and consideration to every piece.


AMÉLIE GEORGE is not about following trends, but rather considered, quality pieces that you will still love for years to come.


From gold, rose gold and white gold earrings, natural freshwater pearl hair pins and more, the AMÉLIE GEORGE range is natural and elegant, with playful undertones. The collections celebrate modern, minimal designs; each style is fully considered, designed and re-designed to truly reflect the modern bride. And quality at the forefront, all materials used are selected for their quality and finish, ensuring a timeless and effortless reflection of a bride’s individual style.


Based in Melbourne but proudly worn by brides right across the world, selecting accessories for your wedding day look has never felt better than with AMÉLIE GEORGE.


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