Designing timeless, and effortlessly beautiful bridal pieces, the AMÉLIE GEORGE brand personifies the modern day bride.
The AMÉLIE GEORGE story began in 2018. With over twenty years of combined experience in luxury fashion marketing and bridal industries, founders Ali and Sarah realised there was a gap in the marketplace for modern wedding accessories that didn’t expire with short-term trends.
For Ali and Sarah, designing pieces to be worn on one of the most special days in a woman’s life is an unimaginable honour. They are constantly humbled to see their beautiful real brides don their designs and bring passion and consideration to every piece.
AMÉLIE GEORGE is not about following trends, but rather considered, quality pieces that you will still love for years to come.
From gold, rose gold and white gold earrings, natural freshwater pearl hair pins and more, the AMÉLIE GEORGE range is natural and elegant, with playful undertones. The collections celebrate modern, minimal designs; each style is fully considered, designed and re-designed to truly reflect the modern bride. And quality at the forefront, all materials used are selected for their quality and finish, ensuring a timeless and effortless reflection of a bride’s individual style.
Based in Melbourne but proudly worn by brides right across the world, selecting accessories for your wedding day look has never felt better than with AMÉLIE GEORGE.
“As soon as we got out of the friend zone, we knew we were each other’s person”. Friends all through high school, for Tahlia and Matt, their first kiss set everything in motion, leading in to their dream wedding day. Choosing a minimalist approach when it came to food…
Ben and Jemma’s golden wedding planning advice? Romanticise it all. Pop a bottle of champagne after buying the dress, have a bridal party bonding event to bring your besties together, throw a spray tanning party – make the lead-up as fun and as memorable as the wedding day itself.…
Some love stories begin with a simple message. For Ella and Mitch, it was an Instagram DM that sparked a six-year journey to “I do” – proof that the most beautiful connections can unfold in the most unexpected ways. What online banter evolved into something deeper: a shared vision…
Adele and Jordan’s wedding was a love letter to Melbourne, wrapped in the golden hues of autumn. Perched atop the iconic Melbourne Town Hall Portico balcony, they exchanged vows in an intimate ceremony by stellar talent Marry Me Tee that felt effortlessly timeless. With the warmth of pinks, reds and…
The one bridal piece that is currently flooding our algorithm? Stunning, statement accessories. From long silk scarves to embossed veils and lace gloves, contemporary brides are injecting their own personality and style into their bridal look and, in doing so, creating fashion-forward, ultra-chic moments that capture attention for all…
“I created the Glacier collection to be a point of inspiration. I envision a couture bride using one of these designs as a starting point, then customising it to suit their style and wedding aesthetic.” Elissa Marie We’re always excited to see the creations coming out of Elissa…