Introducing Shona Joy – Wedding Edit
We have found the perfect answer to bridal for the modern muse in Shona Joy’s first ever bridal line!
As many of today’s brides move away from a conventional look and expectations, no longer content with the notion of what a wedding ‘should’ look like, brides are often opting for a more paired-back bridal look. This is where Shona Joy steps in.
A long-time player in the occasion-wear space, globally renowned for their contemporary yet classic bridesmaid styles, Shona Joy has just announced the release of a capsule of ready to wear separates, glamorous gowns, modern midis and classic cut jumpsuits in their signature; luxurious liquid-silk touch fabrications.
Offering the perfect solution for brides wanting an understated wedding look – a season-less outfit that she will actually wear again after the big day and a great addition to her honeymoon or vacation wardrobe. These pieces draw inspiration from musings past and present to create pieces that reflect the now. Renowned for feminine silhouettes, fine fabrics and signature prints with a touch of 70s glamour.
Shona Joy will offer a very limited release of each bridal style as of 1st of February, with new styles set to be introduced to the collection in March.
The brand will continue to evolve their bridal offering as part of their Wedding Edit alongside their five ready-to-wear collections released each year, ensuring there is always something new for their brides-to-be.
To see these perfect pieces, head to Shona Joy.
