Wedding content creation: the essential insights.
A wedding content creator can be the perfect addition to your dream day team, elevating your special day by capturing candid, behind-the-scenes moments and delivering social-ready footage and images back to you within 24 hours. Undoubtedly, this will be a must-have service for weddings in the coming years, and we were lucky enough to sit down with Bek from Bridal BTS to find out everything you should know before booking your wedding content creator.
It takes the pressure off you, your bridal party and your guests.
If you want your bridal party to be unplugged throughout your day and want to wake up to a curated collection of memories and highlight reels, hiring a wedding content creator is for you. It’s the perfect addition to let your bridal party off the hook, make sure nothing is missed and avoid having to ask guests to add content to a shared folder.
Your photography, videography and wedding content all complement each other, so while it may seem like an extra cost, consider the value it brings to have a dedicated person there capturing all of the behind-the-scenes moments that you may miss throughout the whirlwind of your day.
Ensure your content creator is experienced in working with your photographer and videographer – and that you understand the difference.
A wedding content creator is dedicated to capturing the behind-the-scenes, candid content of your wedding day on an iPhone.
Everything a wedding content creator captures is designed to complement the work of the photographer and videographer – adding to your creative suite of wedding content. The three creatives will all be capturing different things in different ways, so you’ll be able to reflect on your day through multiple lenses and perspectives.
Overall, what you’ll receive from a wedding content creator will be more candid and unfiltered in the style of raw footage and edited specifically to be shared on social media. Within 24 hours, you can expect to receive hundreds of raw iPhone videos and photos, as well as edited videos, ready for you to post. This allows you and your loved ones to be unplugged throughout the day so you can soak up every moment, knowing you’ll have a curated collection of memories to treasure forever.
Look for tailored content that suits your style.
During a pre-wedding consultation with the couple, we discuss any content requests as well as the general vibe of the day to get an understanding of the couple and the wedding day they have planned.
Every couple is different, and we love to ensure our content is tailored to them. If they want fun trending TikTok videos, we align on any favourites and allocate extra time before the rest of the creative team arrives to capture these. Or if they simply want us to shadow throughout the day to capture all of the behind-the-scenes moments as normal, we do that.
All of the content captured is tailored to closely reflect the look and feel of their wedding day while still maintaining a timeless approach to the content we deliver.
Do your research.
For those who know they want a wedding creator, our advice is to do your research into creators out there like you would any of your other wedding vendors. Stalk them on social to see if their style of content aligns with you as a couple and check out any testimonials or reviews for feedback from past couples.
A wedding content creator brings a unique perspective to capturing your wedding – creating candid, behind-the-scenes style content tailored to you.
Want to know more about why you would book a content creator, including how they tailor their work to your wedding style and what exactly they may provide you? Check out our ultimate guide to wedding content creation.
