
Do bridesmaids still need to wear the same dress?
Increasingly, the answer is no.
One of the most noticeable shifts in modern weddings is the move away from perfectly matching bridal parties. Instead, couples are embracing a more curated, editorial approach – where bridesmaids wear complementary styles, tones and silhouettes rather than identical dresses.
It’s a look that feels intentional, elevated and far more personalised than the traditional “all in the same dress” approach.
We spoke with the styling team at d’Italia to explore what’s driving the trend – and how couples are achieving a cohesive look without relying on uniformity.


Brides are increasingly prioritising individuality within their bridal party styling, while still maintaining a cohesive overall aesthetic.
“One of the biggest shifts we’re seeing is brides moving away from perfectly matching bridesmaid looks and instead focusing on creating a more curated and intentional bridal party aesthetic,” the team at d’Italia says.
Rather than identical dresses, couples are opting for a shared palette with variation in silhouette, neckline, and styling details, allowing each bridesmaid to choose a shape they feel confident in.
The result is considered, elevated and less uniform.


The popularity of mix-and-match styling comes down to both aesthetics and experience:
It’s less about everyone looking the same, and more about everyone feeling considered.
You’ve chosen the dresses, refined the palette, and curated a bridal party look that feels effortlessly you. If you’re still in planning mode, the next question is what’s no longer serving modern weddings. Explore the trends couples are moving away from in our guide to the wedding trends we’re ready to retire.



d’Italia notes a clear shift in colour direction for bridesmaid styling.
Soft romantic tones remain popular, but richer, more grounded palettes are emerging as a strong trend.
“Soft romantic tones are still very popular, however we’re also seeing a rise in richer tones like chocolate, olive, muted blue and champagne,” d’Italia says.
Fabric choice is also evolving.
Satin continues to be a favourite, but couples are increasingly drawn to softer textures and draped silhouettes that feel effortless and timeless rather than overly structured.



Yes – and beautifully so.
Matching bridesmaid dresses remain a timeless choice and are far from “out of style.” A coordinated bridal party can feel polished, elegant and intentional, particularly for more traditional or formal weddings.
The key is not whether dresses match, but whether the styling reflects the overall wedding aesthetic. A single silhouette in one colour can be just as impactful as a mix-and-match palette – it simply creates a different mood.



When couples do opt for variation, cohesion is created through:
The goal is harmony, not uniformity.

Bridesmaid styling in 2026 is less about rules and more about intention.
As d’Italia notes, the modern approach is about creating cohesion without sacrificing individuality – a bridal party that feels styled, not staged.
Whether you choose matching dresses or a curated mix, both are equally valid. What matters most is that the final look feels aligned with your wedding vision – considered, cohesive and unmistakably yours.

Yes. Mix-and-match bridesmaid dresses are one of the biggest bridal party trends right now. Rather than dressing everyone in the exact same gown, many couples are choosing different silhouettes, fabrics or shades within a coordinated colour palette to create a more personalised look.
The easiest way is to keep one element consistent, such as the colour palette, fabric, dress length or overall aesthetic. This allows bridesmaids to wear styles that suit them while still creating a polished and intentional bridal party look.
Not at all. Matching bridesmaid dresses remain a timeless and popular choice. Many couples still opt for identical gowns, particularly for formal weddings or when they want a clean, coordinated aesthetic.
While soft romantic tones remain popular, we’re seeing increasing interest in richer colours such as chocolate brown, olive green, muted blue and champagne. These shades offer a modern alternative to traditional blush and pastel palettes.
Mismatched bridesmaid dresses typically feature variations in style, colour or fabric, while coordinated bridesmaid dresses follow a consistent colour palette or design direction. The goal isn’t for every dress to be identical, but for the bridal party to feel connected and visually cohesive.
Now it’s time to turn attention to the finishing details. From jewellery and shoes to veils and hairpieces, wedding accessories are where your overall look is truly refined. Explore our guide to wedding accessories for inspiration on tying every element together.